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Jah Jah Dub

Monday, June 27, 2005

So I was watching Pimp My Ride… UK! earlier. It doesn’t really work. I assume you’re a fan of the American version? Let’s just say that Westwood is no Xzibit. He’s better than you might think though, he displays some warmth. But he’s not there for most of the episode.

The garage? Their workmanship is fine. Don’t get me wrong. But it seems so parochial. Where’s the California light? Where are the exuberant characters? When you watch Americans, they’re automatically awarded fifty cool points – it’s hard for the English to catch up. But they’re doing themselves no favours. They complain about “loud music”, they’re middle-aged and called Reg, they moan about the time constraint (lads, it’s not Challenge Annika – Mad Mike would be Takin’ Care of Business [of course T.C.B.] about now). You worry about what they can achieve. You expect a, “Yeah… dog… we’re goin’ to pimp this motha with some ker-azzy shit. We’re goin’ to put a Christmas tree aircon right here, right here on the mirror…” But they do OK. It’s fine. The car is fine. But they’re not American. What can you do?

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